June 24, 2024: In a move designed to strengthen its presence in the South Indian market, Neude Skin, a brand known for its milk-based “Hi-Glaze” skincare line, has announced actress Sreeleela as its new brand ambassador.
Sreeleela’s popularity in the region is expected to boost brand awareness for Neude. The company believes her personality aligns well with the image they are trying to cultivate for their Hi-Glazer line – effective yet effortless skincare solutions for the busy modern woman.
“I’m excited to be partnering with Neude Skin,” said Sreeleela. “As someone who has always used milk in my beauty routine, I appreciate their unique approach to skincare that combines this natural ingredient with advanced science.”
Sreeleela is a reported user of several Neude products, including the FaceTime Instant Glow Mask, Sunstoppable SPF45 sunscreen, Sleep On It overnight mask, and the Lactic Acid + Bakuchiol body serum. As brand ambassador, she will promote Neude’s ability to leverage the power of milk alongside contemporary skincare actives.
Neude Strengthens South India Market Push, Signs Actor Sreeleela as Brand Ambassador
Prashanth Potluri, CEO of Southbay Talent, the agency representing Sreeleela, commented on the collaboration. “We are pleased to have Sreeleela join forces with Neude Skin. This strategic partnership creates a strong connection between Neude’s brand identity and Sreeleela’s star power.”
Aayshya Jhunjhunwala and Advay Jhunjhunwala, the founders of Neude, echoed this sentiment. “We are excited to welcome Sreeleela to the Neude family. Her personality aligns with our brand, and we anticipate a successful partnership.”
Neude takes a science-backed approach to skincare, utilizing milk as a base ingredient. They break down milk into its core components and then combine it with other active ingredients to create products that nourish, exfoliate, and improve skin tone, all while strengthening the skin’s natural barrier. This “Supercharged Milk Revolution” promises to deliver “Hi-Glaze” skin – well-hydrated and healthy with a radiant glow.
