September 19, 2025: The long-awaited iPhone 17 series is finally on sale in India, with Apple Stores across the country opening their doors at 8 a.m. to eager buyers. However, the excitement was so palpable that many customers showed up hours in advance. Apple operates four flagship stores in India, New Delhi, Mumbai, Bengaluru, and Pune, and the queues at these locations were a clear indication of the high demand.
In Mumbai, at the Bandra Kurla Complex Apple Store, one customer, Aman Memon, took his dedication to a whole new level. He arrived at 3 a.m., camping out overnight to secure his spot. Memon, who ended up purchasing three iPhone 17 devices, two for his family and one for himself, emphasized that even if the iPhone 17 had been priced at ₹2 lakh, he would have still bought it. “Apple provides high-quality products, and I’ve been waiting for seven months,” he said.
Prices for the iPhone 17 series vary, with the base model starting at ₹82,900. The ultra-slim iPhone 17 Air starts at ₹1,19,900, while the iPhone 17 Pro and Pro Max models are priced at ₹1,34,900 and ₹1,49,900, respectively. Despite the hefty price tags, the iPhone 17 series appears poised to repeat Apple’s success in India.
Frenzied Scenes at Apple Stores as Buyers Fight for New iPhones 17 Series
The launch was not without its chaos. At the Mumbai Apple Store in BKC Jio Centre, the atmosphere was charged as customers rushed to secure the latest models. The excitement quickly escalated into a frenzied scene, captured in a video by PTI, showing shoppers pushing and shoving to get ahead in the line. Some individuals were seen physically confronting one another, ignoring security attempts to restore order.
A shopper, Mohan Yadav, who had been waiting in line for hours, spoke to ANI about the situation. He described the lack of control by security personnel, with some buyers allegedly cutting the queue and causing frustration among those who had been waiting their turn. “The security has no responsibility. People are cutting the line, and those of us who’ve been standing here all morning are losing our chance to buy the product,” Yadav said.
iPhone 17 Series Pricing and Availability
The iPhone 17 series is available in several configurations, with the Cosmic Orange finish standing out as a new color option that has generated particular excitement among Indian customers. The iPhone 17 starts at ₹82,900 for the 256GB variant, with the 512GB model priced at ₹1,02,900. The iPhone 17 Air starts at ₹1,19,900 for the 256GB version and goes up to ₹1,59,900 for the 1TB model.
For those looking for more power and advanced features, the iPhone 17 Pro is priced at ₹1,34,900, while the iPhone 17 Pro Max costs ₹1,49,900. The launch event also saw the release of the new Apple Watch and AirPods Pro 3, adding to the overall excitement.
An Eager Market
The enthusiasm around the iPhone 17 launch in India highlights the country’s growing appetite for premium smartphones, despite their high cost. Apple’s continued investment in retail presence and its product ecosystem seems to be paying off, with queues forming well before the opening of the stores. While the competition in India’s smartphone market continues to heat up, the iPhone 17’s fresh features, including a powerful 48MP Fusion camera, ProMotion displays, and Liquid Glass UI in iOS 26, are sure to draw plenty of attention from tech enthusiasts and everyday users alike.
iPhone 17 Series Key Features:
48MP Fusion camera, ProMotion display, and Liquid Glass UI in iOS 26.
iPhone 17: ₹82,900 (256GB) & ₹1,02,900 (512GB)
iPhone 17 Air: ₹1,19,900 (256GB) – ₹1,59,900 (1TB)
iPhone 17 Pro: ₹1,34,900
iPhone 17 Pro Max: ₹1,49,900
Cosmic Orange Finish (new for India)
