The Government of India has launched the Ayush Nivesh Saarthi portal has simplified investment in the country’s Ayush sector. The portal, launched on May 29, integrates key policy frameworks, investment opportunities, and real-time support, is designed to attract both domestic and 100% foreign direct investment to India’s expanding traditional medicine and wellness industry. The move is seen as a step toward boosting transparency and access for those looking to invest in this growing sector.
The initiative was jointly announced by Shri Piyush Goyal, Union Minister of Commerce & Industry, and Shri Prataprao Jadhav, Union Minister of State for the Ministry of Ayush. They were joined by senior officials, including Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush, and Shri Amardeep Singh Bhatia, Secretary of DPIIT.
The Ayush Nivesh Saarthi platform aims to simplify the process of investing in India’s traditional medicine and wellness industry. Developed by the Ministry of Ayush and Invest India, the portal connects investors with ready-to-go projects, provides insights into policy frameworks, and offers real-time support. It is designed to make the investment process smoother, more transparent, and accessible to both Indian and international investors.
Ayush Nivesh Saarthi to Boost Investment in Traditional Medicine
India’s Ayush industry has been one of the fastest-growing sectors, with an impressive annual growth rate of 17% between 2014 and 2020. As the world increasingly seeks natural and preventive healthcare solutions, the Ayush sector, which includes Ayurveda, Yoga, Siddha, Unani, and Naturopathy, is well-positioned for further expansion.
During the launch, Shri Piyush Goyal emphasized that India’s Ayush sector is now fully open to 100% foreign direct investment (FDI) under the automatic route. This, he said, signals India’s readiness for collaboration and innovation in holistic healthcare.
Shri Prataprao Jadhav further added that the new platform connects investors to India’s rich biodiversity and deep-rooted wellness practices. The Ayush Nivesh Saarthi portal will help ensure that investors have direct access to the right policies, data, and market opportunities.
Ayush’s Global Role
The Ayush sector plays a key role in India’s Medical Value Travel (MVT) industry, which is valued at USD 13 billion. The new portal is expected to enhance India’s position as a global destination for wellness tourism and traditional medicine, further fueling the country’s economic growth.
The Ayush Nivesh Saarthi portal is poised to be a powerful tool, helping to transform the traditional wellness industry into a thriving, investment-friendly sector. With its user-friendly interface and strong backing from the government, it aims to attract entrepreneurs, investors, and stakeholders to take part in this dynamic sector.
