August 1, 2025: Hrithik Roshan and NTR Jr’s upcoming film War 2 has shattered records in North America, becoming the fastest Indian movie to cross $100,000 in advance ticket sales. It achieved this milestone in just seven hours, surpassing Devara, which took over 11 hours earlier this year.
The impressive feat highlights the soaring anticipation for War 2, the latest instalment in Yash Raj Films’ Spy Universe. Industry trackers confirmed the achievement across major circuits in the US and Canada, marking a new benchmark for Indian cinema overseas.
What makes this record even more remarkable is the lack of region-specific promotional tours or extensive marketing campaigns in North America. The buzz has been organic, powered by the star power of Hrithik Roshan, NTR Jr, and director Ayan Mukerji’s growing reputation for delivering blockbuster cinema.
War 2 Sets Fastest $100K Pre-Sale Mark in North America
Following the success of War (2019), Pathaan, and Tiger 3, War 2 continues the expansion of the YRF Spy Universe. With high-octane action and a wider cinematic arc, the film promises to elevate the genre even further.
War 2 also marks NTR Jr’s first major Bollywood outing post-RRR, which brought him global acclaim. His Telugu fanbase, particularly in the overseas diaspora, has been a key driver of early pre-sale success. When paired with Hrithik Roshan’s strong international following, the result is a rare cross-industry juggernaut.
With several weeks remaining before release, analysts predict that this is just the beginning of a much larger pre-release run, possibly setting new standards not only for Indian films but also for global box office performances.
In an era where Indian cinema continues to break barriers worldwide, War 2’s record-setting North American pre-sales stand as a strong statement of its global pull.
