Twitter Fleets Innovation Fail, Ceases to exist From Aug 3

    Twitter Fleets, the exciting feature that Twitter created which user found atop your timeline, will stop function from August 3. Twitter on Wednesday announced that Fleets did not find user adoption to the expected levels and the company has decided to stop it.

    People weren’t excited at all to use Fleets. Twitter said Fleets will go away on August 3 and in its place, you will see Spaces, the Clubhouse-like audio sessions, like you do now.

    In what is a rare event, Twitter, a tech giant, is admitting that Fleets was a mistake and that it has lived its course. Not only did the company say that, but it also accepted that it could not make new users come to Twitter because of Fleets. In a nutshell, Fleets are these small bubbles that are found on the top of your Twitter timeline. Initially, people were curious to post Fleets, but the fad did not last long.

    Twitter Spaces comes in as Twitter Fleets retires

    According to Twitter, people who are using Fleets are actually posting their own tweets there just to amplify their reach. And that is why Twitter thinks it is best to let go of Fleets. However, Twitter has the learnings from Fleets, such as text-formatting and GIF stickers were among favourites. So, Twitter is going to incorporate these features into the regular Tweet button that you see in the app.

    Twitter’s decision sounds sensible because the company has been struggling to get new users onboard, and even though Fleets began as a good thing to play with, it could not do that. Twitter Fleets was launched as an answer to Stories that you see on a plethora of apps now. Snapchat invented the concept but Facebook’s Instagram popularised it.


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