Online shoppers in India and around the world have taken advantage of the Black Friday sale to buy products ranging from gadgets, fashion, home appliances and more at discounted prices.
According to Adobe Analytics, online Black Friday sales set a new record of $9.1 billion, up 2.3% from last year. In India, platforms like Amazon, Reliance Digital, Croma, Urbanic and Xiaomi offered deals and offers on various products, attracting customers looking for festive season shopping.
Some of the popular products that saw high demand during the sale were smart TVs, wireless earphones, sound bars, Bluetooth speakers, laptops, cameras and smartphones.
Which Products are more popular on Black Friday Sale
Brands like Samsung, Sony, Sennheiser, JBL, boAt, Hisense and Xiaomi offered discounts of up to 50% on their products. Customers also availed additional benefits like cashback, no-cost EMI, exchange offers and free delivery.
The Black Friday sale originated in the US as the day after Thanksgiving when retailers offer huge discounts to kick off the holiday shopping season. The name is derived from the notion that retailers turn profitable or “in the black” on this day. The Black Friday sale has now become a global phenomenon with online platforms expanding their reach to customers across countries and regions.