April 10, 2025: Eloelo, a social live streaming platform has secured $13.5 million in a Series B funding round, with a clear focus on accelerating its GenAI capabilities, expanding globally into Indian diaspora markets, and building what it calls a next-gen media and entertainment powerhouse.
Backed by marquee investors such as Play Ventures, Kalaari Capital, MIXI, Gameskraft Technologies, Griffin Gaming Partners, Waterbridge Ventures, Courtside Ventures, and Rocket Capital, the five-year-old platform has now raised over $50 million in total funding to date.
The Eloelo Goal: Tap Into 400M+ Middle India Users
Eloelo is doubling down on its mission to serve India’s massive, often overlooked “aspirational middle” — a 400 million-strong consumer base seeking vernacular, mobile-first entertainment experiences.
“We believe that feeling connected to others is a primary human need,” said Saurabh Pandey, Founder & CEO of Eloelo. “We’re solving that across eight Indian languages, connecting people through AI-powered interactive livestreams, gamified experiences, and virtual gifting.”
The platform enables creators to engage audiences with live video and audio, integrate micropayments, and use AI-led tools to grow communities and monetize directly — creating a new model for creator-led social media in India.
From Pre-Revenue to Global Vision
While Eloelo posted no operating revenue in FY24 and continued to report losses, it generated ₹5 crore from interest on fixed deposits, according to financial statements from the Registrar of Companies. The lack of revenue hasn’t deterred investor enthusiasm.
“Next-gen social platforms built for mobile-first and video-first communities remain a massively untapped opportunity,” said Anton Backman, Partner at Play Ventures. “Eloelo is pioneering a unique category of interactive, creator-led entertainment for India and beyond.”
Why GenAI, Why Now?
Eloelo plans to integrate Generative AI to supercharge creator tools, language-based content discovery, and automated moderation — solving key challenges in scaling real-time community platforms across diverse linguistic regions.
The company’s GenAI roadmap includes:
- Smart co-hosting and content suggestions for creators
- Real-time translation and localization
- Enhanced moderation using AI
- Hyper-personalized engagement algorithms
🌍 The Bigger Picture: Going Global
While the immediate focus is on deepening its Indian footprint, Eloelo is eyeing global expansion — particularly in diaspora-heavy regions like Southeast Asia, the Middle East, and North America. The goal? Build a cross-border community-driven entertainment platform grounded in Indian culture and languages.
With rising demand for authentic, culturally rooted digital content, Eloelo’s combination of social interaction, gamification, and monetization positions it uniquely among Indian social media startups.
Quick Facts: Eloelo Series B
- Amount Raised: $13.5 million
- Total Funding to Date: $50+ million
- Founded: 2020
- Languages Supported: 8 Indian languages
- Primary Users: Middle India (Tier 2, 3 cities)
- Core Features: Livestreams, games, chat, AI tools, virtual gifting
