Curvv: New Tata Motors Electric SUV to Roll Out in 2024

    Tata Motors Electric SUV has created a lot of excitement and anticipation on Wednesday in New Delhi. The auto major showcased the concept of its new electric SUV, Curvv, targeted for launch in the next two years.

    The Curvv EV concept, whose dimensions remain secret, could possibly serve as the long-range version of the Tata Nexon EV.

    Similar to the Nexon EV, the Curvv features a sloping roofline and coupé-like design, although that’s where the similarities end. Curvv EV will be placed above the Nexon, making it the first mid-size electric SUV in Tata Motors’ EV portfolio. The production version is scheduled to be launched in 2024.

    Shares of Tata Motors will be in focus with the new launch. They have been solid in April, rallying six percent in three days on the back of robust sales volumes.

    Tata Motors’ Curvv features a sloping roofline and coupé-like design. It includes Tata’s next-generation steering design.

    The model which features a coupe-styles body, will have more than one body style and will be offered with a certified range of 400 km-500 km per charge.

    Tata Motors Electric SUV : Tata Plans to Invest Rs.15,000 Cr in the EV Segment

    Tata Motors Electric SUV Curvv
    TATA Motors Electric SUV Curvv interiors – image courtesy Tata Motor Concept launch

    Tata Motors is planning to invest Rs 15,000 crore in the EV segment in the next five years, a top company official has said.

    The company, which is a leader in the newly emerging EV segment with offerings such as Nexon, is also planning to develop around 10 more new offerings in the segment, President for Passenger Vehicles Business of Tata Motors Shailesh Chandra said.

    The future of TATA Motors Electric SUV

    “As far as future is concerned, in next five (years) we will invest Rs 15,000 crore in electrification. We are going to work on nearly 10 products with different kind of body styles, price, driving range options,” Chandra said.

    Curvv Exterior

    The exterior design has a charismatic presence with a raised ride height, tough cladding and dynamic proportions. The large offset of the front and rear fenders gives a sense of power on the wheels. This, along with the strong section through the cladding help set up a solid and balanced stance.

    The slim upper DRL and triangular headlamp design give a recognizable signature and incorporate an animated welcome feature as one approaches the CURVV. Signature LED lamps that surround the rear screen are a unique feature, and together with the horizontal light bar, they reinforce the width and a high-tech feel of the concept.

    Curvv Interiors

    The interior is impressively spacious and focused. Resolutely modern and uncluttered, it integrates state-of-the-art onboard technologies and HMI. The real premium feel of the cabin is achieved by curating a strikingly dynamic interior with a bold yet smart colour, materials and finishes direction. The carefully selected elements of the interior illustrate the brand vision and appeal to the active customer. Smart interior packaging will allow for generous space for occupants and luggage alike.

    The company had raised USD 1 billion in funding from private equity major TPG in its EV division, valuing the business at USD 9.1 billion.


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