Twitter is set to introduce a new initiative that will compensate verified content creators for ads in their replies. Musk, the billionaire entrepreneur and Twitter owner, took to the platform on Friday to announce this upcoming feature, along with the revelation of an initial payment block totaling approximately $5 million.
Elon Musk clarified that only verified creators would be eligible for this program, and ads served to verified users would be the ones accounted for. This decision comes as Twitter faces challenges in retaining advertisers, especially regarding concerns surrounding ad placement after the company’s significant employee layoffs.
Coinciding with this development is Twitter’s recent appointment of Linda Yaccarino as its CEO. Yaccarino, an industry veteran from NBCUniversal with a background in advertising, is expected to leverage her extensive expertise to lead the social media platform in its advertising endeavors.
Back in March, Musk shared his vision for Twitter, highlighting that the messaging service currently generates around 5 to 6 cents per hour of user attention. He expressed his belief that by incorporating more relevant and timely advertisements, this figure could potentially increase to 15 cents or even higher.
Twitter New Compensation Program
By implementing this new compensation program for verified content creators, Twitter aims to incentivize engaging and high-quality content while creating additional revenue streams for both the platform and its creators. This move has the potential to enhance the overall user experience by offering a more diverse and targeted ad ecosystem.
Elon Musk tweeted, “In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.” This announcement signifies Twitter’s commitment to reinventing its advertising model, with the introduction of paid ads in replies being a significant step in attracting and retaining advertisers, strengthening revenue streams, and nurturing a thriving creator community.
Since Tesla CEO Elon Musk acquired Twitter, the platform has faced challenges in attracting advertisers who are concerned about ad placement after the company’s employee layoffs. Musk is relying on Linda Yaccarino, an advertising veteran, to rebuild the company’s relationship with brands, which has been strained as a result of Musk’s takeover of the site and the reversal of its content standards.
It is important to note that only validated creators will be eligible for compensation, and only ads sent to verified users will count. As Twitter’s new CEO, Linda Yaccarino, prepares to assume leadership, the introduction of this compensation program aligns with the platform’s goals of revitalizing its advertising model.
In another tweet, Elon Musk humorously mocked Apple’s mixed reality gear. The accompanying meme depicted a lady wearing Vision Pro with mushrooms that can supposedly chemically change ‘carbon vibrations,’ enabling instant contact with WFOs (Worldly Fantastic Objects) and aliens. Notably, these mushrooms cost $20, significantly cheaper than the $3,499 price of the Apple Vision Pro.
