Priyanka Chopra Says OTT Boom is here to stay

    Actor Priyanka Chopra Jonas says that people should support streaming platforms. The The White Tiger actress, expressed that streaming services have made artistes think outside the “formula” of a Bollywood film.

    Chopra Jonas in a virtual press conference interaction of streaming platform ZEE5”s launch in the US, late Tuesday evening said “That there should be five songs, a fight sequence. That formula has gone away. Now people want to tell great, real stories, with which they identify,” the actor told media.

    The 38-year-old actor said the boom of the streaming services, particularly in India, has broken down the monopoly of a “specific number of people”, resulting in newer storytelling.

    Priyanka Chopra OTT booms is an eye opener, we must think beyond bollywood formula of filmmaking

    Priyanka Chopra bats for OTT says actors today must think beyond ( image courtesy instagram)

    “It’s amazing because it gives new writers, actors, filmmakers an opportunity to come into an industry that was monopolised for a long time by very specific number of people. It’s a great time for growth, entertainment and specifically for Indian cinema,” she added.

    While nothing can be compared to a theatrical experience, the The White Tiger actress Priyanka Chopra said the OTT platforms have brought in a remarkable comfort to the audience.

    However, Chopra Jonas firmly believes that the current OTT boom is not an indicator that the “theatrical is going anywhere”.

    “The freedom that streaming has provided to the audiences around the world is that you can watch a movie at the comfort of your homes. That’s amazing.

    “It’s spreading culture, teaching people, educating them, there’s a large, new audience that is being exposed to all kinds of Indian cinema,” she added.

    The Indian film industry is going through an “exciting time” and people should wholeheartedly “embrace streaming as much as we can”, Chopra Jonas said.

    “It’s not the future, it’s the present,” she added.

    At the event, Chopra Jonas also said that as an Indian actor-producer working in Hollywood, she wants to use her power to create more space for South Asian artistes on the global stage.

    “I have been one of the very few people who have had the privilege of being able to be in the entertainment business in two of the largest entertainment industries in the world.

    “My quest is to be able to create more recognition, representation and to be able to have South Asians feel seen and heard, especially within the international community outside of South Asia,” the actor added.

    As part of the launch, ZEE5 unveiled its line-up of Originals and other films across languages to release on the platform in the coming months, which included filmmaker SS Rajamouli’s much awaited “RRR” post its theatrical release.


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